3rd Lesson Institution and Brands Marmite 1
/>Analyse the adverts using media language which you know and examples from the advert.
Remember that you should your PEE and be really specific and detailed. You do not need to write an essay you can do this as bullet points. Please remember to make your points clearly though and use the terminology that you know.
When comparing the print/web image and the moving image advert you should make links between them and discuss the ways in which they represent the product, people and places as well as how the institution and its ideology is developed.
Think especially about the history of Lynx advertising and how this influences what we see and hear and how we as an audience respond.
Moving image advert
Lynx Banner
Full image
Analyse the advert using appropriate media terminology.
Build on what you did in class and think about the denotation and connotations of the camerawork, editing, mise en scene and sound.
Also consider representation, audience and institution.
You don't have to write an essay it can be in note form - bullet points etc.
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